Industry News, Ink Manufacturers News

Siegwerk Offers Brand Owners Direct Service, Support

Siegwerk builds a cross-application contact point for brand owner requests.

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By: Anthony Locicero

Copy editor, New York Post

Siegwerk said it is offering its cross-application ink and packaging expertise directly to brand owners. The so-called Brand Owner Collaboration (BOC) department combines the company’s competence and skills in one with the goal to explore improvement and innovation opportunities with brand owners. It is about adding value by generating cost-savings for potential re-investments into innovation through new performance specifications and/or enhance current packaging solutions by new features ...

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